The Role of Artificial Intelligence and Automation

In addition to the growth of digital media, technology has also introduced new tools for content creation and distribution. Artificial intelligence (AI) and machine learning have begun to play a role in shaping how media is created and consumed. From automated news articles to personalized recommendations on streaming platforms, AI is changing the way we interact with media.

For example, algorithms are now used by platforms like Netflix and YouTube to suggest content based on users’ viewing habits, making it easier to discover new shows, movies, and videos. AI is also being used in the creation of content, with tools that help generate news reports, social media posts, and even music